Our Journey

4pt Limited was founded on 13th April 2009 in Newcastle Upon Tyne. 4pt is owned and managed by founding directors David Tait and Shahid Yakoob.

Both David and Shahid have a wealth of eLearning industry knowledge, built up over more than 20 years working in the eLearning industry. Read on to learn more about their eLearning careers and the founding of 4pt Limited.


Before 4pt Limited, David and Shahid began working together in 2000. It was at eMedit Ltd., a Tyneside-based eLearning startup where they both entered the eLearning industry. Specialising in the creation of accredited online CPD for healthcare professionals, the pair gained exposure to local and international clients, working closely with organisations in the USA to develop specialist online medical training.


In 2007, eMedit was acquired by AIM-listed Intellego, a London-based eLearning developer. The takeover gave David and Shahid the opportunity to develop eLearning content for a more diverse range of clients in the Financial, Legal, Real-estate and Retail sectors, enabling them to further develop their knowledge of the eLearning industry.


David and Shahid moved on in 2009 to set up 4pt Limited. 4pt specialise in designing and developing useful and engaging eLearning solutions. With a strong focus on creating relevant, well-designed content, lasting client relationships and agile development practices, 4pt are proud to work with clients here in the UK and overseas to help them educate their learners, whatever the subject.

Our skills and what we can do for you

Whether yours is a start-up company, a charity or a blue chip multi-national, we strive to give you our highest level of service. The team at 4pt are ready to create what your needs dictate!

Learn more about 4pt Limited’s full range of services here.

Core Services Provided by 4pt Limited

Our people

David Tait

David began his eLearning career in 2000 after earning qualifications in Graphic Design and then Newspaper, Magazine and Infographic Design.

During his time working in the eLearning industry David has gained extensive experience designing and developing eLearning content for clients based in the UK, Canada and the USA. To date, David has created eLearning courses covering a broad spectrum of topics, ranging from Pharmaceutical, Healthcare, Retail and Sport through to Pet Nutrition, Marketing, Sales and Tourism.

He is passionate about creating well-designed and purposeful eLearning solutions. David is a current Articulate E-Learning Heroes Super Hero.

Shahid Yakoob

Before entering the eLearning field Shahid spent ten years working in the graphic design industry. Now with a further nineteen years eLearning industry experience under his belt, Shahid is a highly experienced eLearning design professional. Shahid has a strong track record of managing and delivering innovative and engaging eLearning solutions for organisations of all shapes and sizes, in the UK and internationally.

Shahid’s areas of expertise include developing eLearning for clients in the Healthcare, Life Sciences, Medical and Pharmaceutical industries. Shahid also has extensive experience developing eLearning content covering Nutrition, Sales & Marketing, Retail, Human Resources and Sport.

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