Illustration

Whether 4pt are building you a full-blown e-learning suite, you have a print campaign in need of resuscitation or you’re simply looking to add some sparkle to an in-house project, our illustrators are at your beck and call, mouse at the ready in anticipation to digitally draw.

From medical content to children’s books, we have a variety of styles across the illustrators’ pool, meaning we have the depth to illustrate any subject matter in a way that best communicates your message.

Illustration and e-learning

Research has shown that the use of graphics and illustrations can help improve the quality of learning outcomes.

Learning occurs by the encoding of new information in the long-term memory. According to a theory called Dual Encoding, content communicated with text and graphics sends two codes — a verbal code and a visual code. By providing two opportunities to encode information to a learner’s long-term memory you can greatly increase their chances of learning.

Infographics

Done well an information graphic, or infographic can tell the story of a thousand words. When screen real-estate is at a premium a high-quality infographic can be worth it’s weght in gold. Lucky we’re experts in this field then isn’t it?